Gucci, a world known and leading fashion designer label is set to make a partnership with The Recording Academy, who is known for the Grammy Awards. Although this is an unusual partnership between two very different companies, the two companies will be launching a very limited and special edition of Grammy Watch and jewelry. The collection will be created by Frida Giannini, who is the current Creative Director at Gucci.
The inspiration for the collection will come from the decades of the Grammy Awards through fashion and music. The collection which has not been classified when it will be sold to the public, will be giving all proceeds to the Grammy Museum and music preservation programs run by the Recording Academy.